Johnson and Johnson in the 1920’s, was already very well established for their production of their large cotton gauze dressing which were sterilized to use and were protected against germ infections. This was a pioneer in its own kind and no one else was doing what Johnson and Johnson was doing with the large cotton gauze.
The Invention Of The Band-Aid
Earle Dickson an employee of Johnson and Johnson itself, got married to a young woman who had the tendency of getting into accidents pretty often. The small cuts and burns that she would often get from the domestic work at home could not be taken care of by the large industrial cotton gauze that the company was producing at present. At one such time when Earle Dickson’s wife got hurt again, he realized that but cutting a small square out of the larger sterilized cotton gauze and sticking it with the help of an adhesive strip could help protect the wound that his wife had. Eventually he was asked to make so many of the same by his wife because her clumsy accidents didn’t stop happening. This led him to make a small production unit for the same.
Production And Marketing
He figured that using a crinoline fabric would prevent the adhesive parts of the band aid from sticking together. Johnson and Johnson then began to produce the invention that was made by Earle Dickson. They distributed these band aids to all the Boy Scouts Troops across America for free. This turned out to be a great marketing move. And slowly they became an item that were purchased by every household.
Since then, Johnson and Johnson have produced more than 100 billion Band-Aids. And to this day it is one of the most used pharmacy product and comes in handy more often than not.